2015 was the year that privacy went bust. The collection and use of personal information has hit new highs, or maybe new lows. The flights we search for one minute are showing up in ads alongside our e-mail a minute later. Products referred to in e-mail messages or Facebook updates show up in ads on […]
Fascinating new research from the Wharton School and CMU on today’s product recommendation systems: They don’t really promote the long tail Long tail recommendations are more impactful than recommendations of popular items They are more effective for “sensory” products (eg jewelry) than “functional” products like appliances. See details at http://knowledge.wharton.upenn.edu/article/recommended-for-you-how-well-does-personalized-marketing-work/ Cognilyze‘s psychology based product recommendation […]
Cognilyze is off on its first roadtrip, meeting with investors in London and New York. Want to hear more about our product recommendation engine for e-commerce sites, which got 4x better click-through rate in a trial with a major American store? Message us to schedule a meeting……
Cognilyze, a pioneering start-up company, is hiring programmers at its new offices in Bet Shemesh. This is an exciting opportunity to get in at the beginning of our journey bringing innovative product recommendation technology to e-commerce. Our approach combines Artificial Intelligence with Cognitive Science. Development is cloud-based using the latest development platforms. Candidates must want […]
What a week at Cognilyze! We started out getting our official approval for a grant from the Israeli Chief Scientist, as well as closing with the second angel investor in our seed round of investment. Mid-week we met with folks from the biggest e-commerce site in the world. No, not the one you’re thinking of, […]
Cognilyze is going to be presenting at the upcoming KamaTech demo days, in London on November 30 and in New York on December 3. In addition to explaining our innovative psychology-based product recommendation system, we’ll show the great results we just got with our first commercial trial. If you want to meet with us personally, […]
The article below, originally published in January, explains why the Cognilyze approach to product recommendations is different from all the systems currently on the market. As our first product reaches market in the next few weeks, we’ll publish more explaining how we’re different and why the difference matters. Product Recommendation and Customer Motivations Anyone reading […]
Cognilyze, a pioneering start-up company, is hiring its first employees at its new offices in Bet Shemesh. This is an exciting opportunity to get in at the beginning of our journey bringing innovative product recommendation technology to e-commerce. Our approach combines Artificial Intelligence with Cognitive Science. Candidates must want to take ownership of parts of […]
Gaining recognition in Already with our first product almost out the door, our innovative approach to product recommendation caught the eye of Jeanette McMurtry a Psychology-based marketing consultant and a leading blogger at Target Magazine who featured us in her recent article entitles “Does your Brand have ESP?”. McMurtry quotes our CMO, Ari Ginsberg as saying: “By […]
It only makes sense to be the last founder to post my bio. Following the idea and the technology, it is now time for marketing. Since receiving an MBA in International Marketing, I have spent the last 20+ years building and managing my own company in the world of marketable databases. Identifying new online and offline […]
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