Studies show that most on-line shoppers start their shopping with a search. Sometimes this search is for a specific product (“Samsung Galaxy S7”), sometimes the search is for the characteristics of what they want (“big reliable smartphone”) and sometimes the search is for whatever the customer has in mind (“smartphone that teenage girls like”). Ultimately […]
Anyone browsing at on-line stores these days sees recommendation bars such as these: Recommendations such as these used to come with headlines like “recommended for you,” but the industry discovered that customers want to know why these products are being recommended, and moved to headlines like “customers who bought this item also bought” and “popular items […]
Cognilyze is exciting to be exhibiting at RetailWeek, Sep 14 & 15, in London. We’ll be describing our psychology-based product recommendation engine, the first recommendation engine that understands products and people on a 1-by-1 basis, not by comparing them to others. Want to learn how Cognilyze recommendations can increase your store’s conversion rate and revenue […]
Cognilyze is happy to tell our followers that our psychology-based product recommendation engine has recently served its 10 millionth product recommendation. Other product recommendation engines on the market are based fully on statistics, and recommend products based on what other customers bought. Only the Cognilyze recommendation engine analyzes each customer’s individual motivations and preferences, and […]
Or, Why Only Cognilyze can Recommend New Products Online Real-world “brick and mortar” stores are always promoting new products. Talk to a salesperson about what you want, and if they can tell you “this just came out, and it is exactly what you want,” they will. Unfortunately, when it comes to on-line product recommendation, new […]
will be attending the IRCE in Chicago next week.This will be our 1st time attending and we are soexcited to find out why this is The Retail Industry’sLeading E-Commerce Conference & TradeshowEmail ari@cognilyze.com to schedule a shortmeeting with us and learn about our uniquePsychology Based Personalization Tool
Want to hear more about Cognilyze’s unique psychology-based product recommendation and personalization? Going to NRF2016? Message us now to schedule a meeting at NRF with Cognilyze CMO Ari Ginsberg at the conference. Ari will also be in several cities around the USA during the week after the show. Message us now and we’ll call you back to schedule. Enjoy NRF!
2015 was the year that privacy went bust. The collection and use of personal information has hit new highs, or maybe new lows. The flights we search for one minute are showing up in ads alongside our e-mail a minute later. Products referred to in e-mail messages or Facebook updates show up in ads on […]
Fascinating new research from the Wharton School and CMU on today’s product recommendation systems: They don’t really promote the long tail Long tail recommendations are more impactful than recommendations of popular items They are more effective for “sensory” products (eg jewelry) than “functional” products like appliances. See details at http://knowledge.wharton.upenn.edu/article/recommended-for-you-how-well-does-personalized-marketing-work/ Cognilyze‘s psychology based product recommendation […]
Cognilyze is off on its first roadtrip, meeting with investors in London and New York. Want to hear more about our product recommendation engine for e-commerce sites, which got 4x better click-through rate in a trial with a major American store? Message us to schedule a meeting……
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