Posts made in December, 2015

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  Fascinating new research from the Wharton School and CMU on today’s product recommendation systems: They don’t really promote the long tail Long tail recommendations are more impactful than recommendations of popular items They are more effective for “sensory” products (eg jewelry) than “functional” products like appliances.  See details at http://knowledge.wharton.upenn.edu/article/recommended-for-you-how-well-does-personalized-marketing-work/  Cognilyze‘s psychology based product recommendation […]